Pro-Forma
For Founders · Free access

Get investor-ready, then apply everywhere with one profile.

Build a structured Startup Profile, see how you score against what investors actually look for, sharpen it with free tools, and apply to every competition on Pro-Forma.

PLACEHOLDER — NOT CLIENT COPY

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README.md — Page 2, section 2

The Venture Profile

One profile. Every opportunity.

Your Venture Profile is the investor-ready version of your story - team, traction, market, model, and ask, in the structure reviewers expect. Build it once and reuse it across every pitch competition, accelerator, and screening funnel on the platform.

Your one-stop shop to apply for startup fundraising.

Company header and foundersPitch video and pitch deckCompany information — elevator pitch, revenue model, go-to-market
The app suite

Free tools to get you there

VentureGrade℠ is your full readiness score. MarketFit℠ and FounderFit℠ are two dimensions inside it; run everything at once, or zoom in on just one.

VentureGrade℠

The full readiness score

Know where you stand.

A VC-style readiness score, 0–100, that mirrors an investor's first impression so you can improve your plan before the pitch.

  • 50+ diligence criteria, scored in ~15 minutes
  • Seven dimensions, from market to team to product
  • An action plan to raise your score
Includes MarketFit℠ and FounderFit℠
Get my score →
Two dimensions of VentureGrade℠ — or run either on its own.

MarketFit℠

Part of VentureGrade℠ · also standalone

Unlock your market potential.

A free diagnostic of your go-to-market preparedness that identifies strengths and weaknesses to refine your strategy and your pitch.

  • Scores two dimensions: Market Pain and Market Size
  • Investor-aligned feedback on your market thesis
  • A roadmap to validate urgency and size your opportunity

FounderFit℠

Part of VentureGrade℠ · also standalone

See if you're founder-ready.

A free diagnostic of how your skills, experience, and mindset line up with your startup, and with what investors look for in a founder.

  • Scores three dimensions: Idea, Context, and Culture fit
  • Investor-aligned feedback on your strengths
  • A roadmap to close gaps and reach founder readiness

VentureValue℠

Understand your worth.

A valuation range for your "Ask" slide, aligned with market data, breaking down the factors that drive value for your startup.

  • Built for early-stage startups
  • No financial inputs required
  • Valuation Methodology and Capital Raise Guide included

VentureForecast℠

Model your future.

Clean, GAAP-compliant projections investors can actually follow, with no finance background required.

  • A full 5-year model: P&L, balance sheet, cash flow, CLTV
  • Change one input, see it flow through everything
  • Includes VentureRaise℠ for your cap table, term sheet, and returns
How it works

Build once, apply everywhere

Create your free profile

Set up your Venture Profile: team, traction, market, model, and ask in one structured place.

Score & sharpen

Get your VentureGrade and tighten the gaps with the free tools before you pitch.

Apply in one click

Submit to competitions and screening funnels with the profile you already built.

Reuse & update

Your profile travels with you. Keep it current and apply again in seconds.

Apply to competitions

Apply to live competitions

New competitions and challenges open on Pro-Forma all the time. Browse what’s live, apply with the profile you already built, and skip the forms-and-PDFs scramble.
Now you can search and apply to external competitions too!

Pro-Forma Competitions listingsExternal competitions — search and filter

Your next round starts with a better profile.

Build yours in minutes.